{"id":1682,"date":"2019-10-31T06:55:30","date_gmt":"2019-10-31T06:55:30","guid":{"rendered":"https:\/\/www.vstacks.in\/?p=1682"},"modified":"2019-10-31T06:55:30","modified_gmt":"2019-10-31T06:55:30","slug":"can-cloud-hosting-have-an-impact-on-your-website-visibility","status":"publish","type":"post","link":"https:\/\/demo.vstacks.biz\/new-vstacksin\/can-cloud-hosting-have-an-impact-on-your-website-visibility\/","title":{"rendered":"Can Cloud Hosting Have An Impact On Your Website Visibility?"},"content":{"rendered":"<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">It is highly unlikely that being a website owner, you do not understand the importance of SEO. You need to have some basic knowledge of SEO if you want to do well on the internet. In case you want to succeed in the online circuit, you need to apply search engine optimisation or SEO to your website properly. To make a sound SEO strategy, you need to work on a lot of factors. But in the excitement of SEO, many website owners tend to forget the relationship between hosting and website visibility. The way you decide to host your website can significantly impact the visibility it generates on the search engine results page. It is for this reason that people who are in the know don\u2019t think twice before shifting to cloud hosting to boost their website visibility. <\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">Cloud hosting offers several benefits to businesses \u2013 it is cost-effective, secure, flexible, scalable, and above all, it improves website visibility. <\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\">Here are some compelling cloud hosting statistics.<\/span><\/p>\n<h3>Cloud hosting statistics<\/h3>\n<ul class=\"bullet-list\">\n<li><span style=\"font-size: medium;\">77% of businesses have a minimum of one application or a portion of their enterprise computing infrastructure in the cloud (Forbes). <\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">In 2018, businesses had predicted that they would invest an average of 3.5 million on cloud apps, platforms, and services. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">76% of businesses are looking at cloud apps and platforms to accelerate IT service delivery. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">The Akamai Technologies State of Online Retail Performance report of 2017 has this to say about the website load speed which is a critical factor in SEO:<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">A delay of 100-milliseconds in website load time can bring down your conversion rates by 7%. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">A delay of 2-second in the web page load time increases bounce rates by as much as 103%.<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">If a mobile site takes more than 3-seconds to load then 53% of its visitors will leave the page<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">So, is there any connection between cloud hosting and website visibility? Yes, there is. Let us take you through how cloud hosting can have a positive impact on your website visibility. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Cloud hosting in today\u2019s competitive internet environment is one of the fastest ways to improve your website\u2019s ranking on search engines. And, it also helps increase your page views and boosts your traffic. <\/span><\/span><\/li>\n<\/ul>\n<h3>Types of cloud computing<\/h3>\n<ul class=\"bullet-list\">\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Broadly, based on a service the cloud model is offering, it is classified as under:<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Infrastructure as a service or IaaS<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Platform as a service or PaaS<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Software as a service or SaaS<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Or, Storage, Information, Database, Integration, Process Application, Testing, Management, Security as a service. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">And, based on the deployment type, the cloud is classified as under:<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Public<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Private<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Hybrid<\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\">Community <\/span><\/span><\/li>\n<\/ol>\n<h3>What is cloud hosting and how does it work?<\/h3>\n<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">Cloud hosting is a method where a series of interconnected servers are used to host your website. The interconnected servers (known as nodes) are spread across geographical locations which makes it easier for your website or application to be accessed by users regardless of their area or device platform.<\/span><\/span> <span style=\"font-size: medium;\"><span lang=\"en-GB\">Cloud hosting has grown by leaps and bounds in the recent past, and there are several cloud hosting service providers who now offer competitive cloud hosting packages to host your websites and applications.<\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">In cloud hosting, the resources for maintaining your website are spread over multiple servers, and you are only supposed to pay for what you use. <\/span><\/span><\/p>\n<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">Cloud computing offers some significant benefits which help boost your website\u2019s visibility substantially. <\/span><\/span><\/p>\n<h3>Here is how cloud hosting can impact your website visibility<\/h3>\n<p><span style=\"font-size: medium;\"><span lang=\"en-GB\">As mentioned earlier, cloud hosting offers several benefits to businesses. And, one of the major benefits is that cloud hosting helps improve the visibility of your website. Here is how cloud hosting improves the visibility of your website: <\/span><\/span><\/p>\n<ol>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>Increases page load speed<\/b><\/span><\/span><span style=\"font-size: medium;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"> \u2013 As a website owner, you must be aware that page load speed is a critical factor which impacts your rankings on the search engine result page. The advantage of cloud hosting is that it improves the load speed of your website. Hence, when you move your website to the cloud, it starts loading faster. And, the faster your website loads, the better are your chances of climbing the search engine rankings.<\/span><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\">If your website takes too long to load, it creates a poor user experience which can decrease the number of visitors coming to your site and increase your bounce rates. And, when your bounce rates are low, it means that you are meeting the expectations of your users which is sure to be rewarded with better rankings. Since cloud hosting makes your website load faster, you can expect a higher page rank, hence improved visibility. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>The benefit of local SEO<\/b><\/span><\/span><span style=\"font-size: medium;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"> \u2013 In comparison to traditional hosting, cloud hosting helps your website gain an advantage in local markets. For local searches, your website needs a country related domain extension or domain name which should indicate that it is part of a particular region or country. For instance, a website with a domain name synergy.co.nz will rank better in local searches in New Zealand and Australia than a website with a domain name synergy.com. In the case of local searches, search engines take into account the details of the local market your website caters to and the place where it is hosted. As a website owner who has opted for traditional hosting, if you want your website to fare well on local searches, you will have to purchase domain names featuring the country extension so that your website is hosted on local servers.<\/span><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\">But with cloud hosting, you don\u2019t have to worry about all of this because the server nodes are spread all over the globe. There is no need to host your website on different local servers to fare well on the search results. You also do not need to tie your website to a particular ccTLD. With cloud hosting in place, your website can have a presence in any country, and you can fare well on the local search results. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>It improves your performance<\/b><\/span><\/span><span style=\"font-size: medium;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"> \u2013 Cyberattacks, server downtime, and other security complications can seriously impact your SEO efforts. People do not want to engage with a website that regularly performs poorly, does not offer a decent uptime, and is vulnerable to security breaches. But when it comes to cloud hosting, it is extremely reliable. In cloud hosting, the resources you need to run your website is spread across multiple servers. Hence, when there is a problem with one server, the other takes over which ensures that your website remains up and running always. Also, with cloud hosting, you get improved bot protection, and you also get enhanced security to ward off other forms of cyberattacks.<\/span><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\">Since cloud hosting improves the performance of your website, it is bound to have a positive effect on the search rankings of your website which in turn increases your traffic. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>Enhanced mobile compatibility<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\"> \u2013 People these days are increasingly using mobile devices to access the internet. Due to this, major search engines now include mobile responsiveness as one of the ranking factors. What it effectively means is that your website should display properly on all the devices, including mobile devices. And, in case your website does not load properly on mobile devices, you will lose traffic from users who access the internet from mobile devices. It is, therefore, important that you optimise your website for mobile devices which ensures that you get traffic from all the quarters. And, when you opt for cloud hosting, you get the resources and tools which you can use to make your website mobile compatible. When you make your website mobile compatible, it is sure to boost your SEO efforts which ultimately makes your website more visible. <\/span><\/span><\/li>\n<li><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>It offers BOT protection<\/b><\/span><\/span><span style=\"font-size: medium;\"><span style=\"font-size: medium;\"><span lang=\"en-GB\"> \u2013 Top cloud hosting service providers make sure that you are protected against bots. Bots or malicious scripts are tasks that can negatively impact your website which, in turn, adversely affects your search engine rankings. Bots are applications that command and attack the search engine. For example, scraping bots which are responsible for duplicating content can negatively impact your SEO ranking and should be avoided at all the costs. And, when you opt for a cloud hosting server, your website is protected against these bots. Link spamming bots are another challenge that cloud solution providers can effectively address. Therefore, cloud hosting impacts your SEO efforts positively.<\/span><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\">If you want to host your website on the cloud, you can get in touch with <\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\"><b>vStacks Infotech<\/b><\/span><\/span><span style=\"font-size: medium;\"><span lang=\"en-GB\"> now. The reason you should select us is simple \u2013 our cloud servers are built on powerful machines and offer the bandwidth that helps your website surge ahead in search rankings. <\/span><\/span><span style=\"font-size: medium;\">Our cloud hosting packages are affordable, and it can help you empower your website as well as business. <\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>It is highly unlikely that being a website owner, you do not understand the importance of SEO. You need to have some basic knowledge of SEO if you want to do well on the internet. In case you want to succeed in the online circuit, you need to apply search engine optimisation or SEO to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-1682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud-computing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/posts\/1682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":0,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/media\/1697"}],"wp:attachment":[{"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.vstacks.biz\/new-vstacksin\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}